Kindle e-book
Read it tonight on any device.
$9.99
The book
People don't buy what makes sense.They buy what feels safe.
The complete methodology in print. Learn how enterprise buyers actually decide, and how to reduce their perceived risk at every stage of a complex deal.
Choose your format
Three editions. Same system.
Paperback
Mark it up, work the frameworks in the margins.
$19.99
Hardcover
The desk copy for sales leaders and gifting.
$23.99
What's inside
Built from real enterprise deals.
- ✦The five C.L.E.A.R. stages, end to end
- ✦15 psychological selling triggers
- ✦Field stories from real high-stakes deals
- ✦The C.L.E.A.R. Talk Track Bank
- ✦A 90-day action plan